The fashion production Sirogojno Style: Adaptation of the narrative about the past to the context of contemporary fashion

Fashion, by definition, implies (and requires) constant changes and innovations. This paper, using the example of fashion production Sirogojno Style, follows process adaptation narrative about past, which Style was recognizable for many years in Yugoslavian international scene, to context contemporary fashion. The focus, on this occasion, is George Styler's collection NetWork, presented 2014 at London Fashion Week; more specifically, part that made collaboration with ?Sirogojno Company?. study new function knitwear based written visual sources as well data gathered during a semi-structured interview done April 2021 creator Styler. aim contribute anthropological studies clothing.